This Privacy Policy explains the privacy and security practices for any website, application, mobile browser, social media account, or service operated by Mohawk Industries, Inc., or any of its U.S. subsidiaries, divisions, affiliates, or related companies (“Mohawk”, “we”, “us”, “our” as appropriate) that links to this Privacy Policy (collectively, our “sites”), and it applies to any individual that uses or accesses any site that provides this Privacy Policy.
We are the world’s largest flooring company with flooring options in over 30 categories. This policy applies to our corporate operations and our businesses that are headquartered in the United States. Our corporate affiliates located outside of the United States maintain their own privacy policies that are subject to local law. Please refer to the policy of the local business whenever you are engaging with a Mohawk affiliate that is headquartered outside of the United States. We want you to understand the terms and conditions surrounding our collection, use, sharing, storage, and retention of your personal information through the sites. By visiting any site, you acknowledge that you accept the practices and policies outlined in this Privacy Policy.
While not all information that you provide or that we collect is personal information, this policy includes all information that we collect, that you provide, or that is provided to us by a third party, including personal information.
The types of personal information we may obtain include:
While providing some requested information on our sites is completely voluntary (for example, participating in surveys), certain parts of our sites require your personal information to either access the site or to permit the site to process correctly. This policy covers both mandatory information that you provide, as well as any voluntary information that you provide.
We receive and store any information you knowingly enter on a site, whether via computer, mobile phone, or other device, or that you provide to us through a site in any other way. We also receive and store information that our sites automatically collect. In addition, we receive and store information that is provided by third parties. We explain each method for collecting information and the types of information collected through each method in greater detail below. Please note that this policy does not apply to websites, services or practices of companies that we do not own or control.
You may choose to voluntarily provide us with information about you at various places on the sites. Information, including personal information, may be collected at any point on our sites. You may provide information to us when you engage in any of the following activities:
We may choose to collect the information that you provide, which we may then use according to this Privacy Policy.
YOU ARE SOLELY RESPONSIBLE FOR THE CONTENT OF THE INFORMATION YOU PROVIDE ON THE SITES AND AGREE TO PERMIT US TO ACCESS, USE OR REUSE SUCH CONTENT AS PERMITTED IN THIS POLICY.
The sites automatically log information about you from your browser or mobile device when you visit the sites. The sites may use tracking pixels, web beacons, cookies, third party software development kits (“SDKs”) and other technology to get and store information like your IP addresses, clickstream data, date and time of visits, and browser, operating system and Internet service provider information, as well as other information.
Cookies enable us to offer secure pages to you without asking you to sign in repeatedly. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, and you can also set how you wish the browser to delete cookies. Disabling cookies may affect the functionality of a site or may require that you reenter data each time you visit a site, however.
Web beacons and other technologies like pixels and SDKs allow us and our authorized third parties to monitor and collect certain information about users of the sites, web-based documents, e-mail messages or other communications, such as the type of browser requesting the web beacon, the device identifier of the device that the web beacon is sent to and the time the web beacon was viewed.
We may receive personal information about you from third parties such as data management or analytics companies, advertising networks, demographics companies, and other third parties that provide us information about you and your devices, and other collaborative third parties. We also receive personal information about you from our family of companies that you have interacted with, including subsidiaries, affiliates, and parent.
We and authorized third parties engaged by us to provide services may use the information we collect on the basis of various legal grounds, which are more fully explained in this section. For example, we may use the information for compliance purposes, in situations where you provide consent for its use, as might be required to perform a contract with you, or for other legitimate business purposes. More specifically, legitimate business purposes may include the following:
We may share information about you with third parties as follows:
We may disclose personal information under special circumstances, such as to comply with subpoenas, court orders, legal process or other valid law enforcement measures; to comply with a legal obligation; at the request of governmental authorities conducting an investigation; to verify or enforce compliance with the policies governing the sites and applicable laws; to protect the legal rights, interests, or safety of the sites, our users or others and to prevent or protect against fraud or illegality; or when your actions violate our terms. Such disclosures may be carried out without notice to you.
We may transfer personal information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control.
We take precautions to protect personal information. We have in place a function that is responsible for implementing information security. Please note, however, that third parties may unlawfully intercept or access transmissions or communications sent via the Internet. Therefore, although we work to protect your privacy, we cannot promise, and you should not expect, that personal information or communications you transmit via the Internet are guaranteed to remain secure.
We retain your information for the length of time needed to carry out the purposes described in this Privacy Policy and in accordance with our records retention schedule. Our retention schedule for information will vary based upon the nature of the data and the purposes for which it was collected, as well as any applicable laws, rules, or regulations that require us to retain information for specific time periods. In addition, we may retain information to comply with other legal requirements or as is otherwise described in this Privacy Policy. We regularly review our retention schedules for compliance purposes.
Advertisements appearing on the sites may be delivered to you by us or by a third party. We work with third party companies for purposes of advertising online. These purposes may include serving advertisements, including our own, across the various platforms across the Internet; tracking and categorizing your activity and interests over time on our sites and mobile applications and on third party websites and mobile applications; and identifying the different device(s) you use to access the sites and mobile applications. We share information with these companies, and these companies may collect information—including automatically collected information when you use our sites or mobile applications—through the methods described in the “Information Collection” section above. These third party companies also may possess or obtain information about you from other sources, including, for example, your interactions directly with the third party companies; with other websites or mobile applications, with companies that the third party companies work with, or from your interactions with advertisements the third party companies help to display to you. The information that these companies collect or that we share may be used for various purposes, including, for example, to customize or personalize the advertisements that are displayed to you. We do not have access to or control of the information that may be collected by these third parties, nor the tracking or categorization technologies that may be placed by the third party advertising servers, all of which are subject to the privacy policies of those various third parties. Please consult the applicable privacy policy before providing any personal information.
To opt-out of online behavioral advertising, you can use the opt-out tools provided by the Network Advertising Alliance and the Digital Advertising Alliance.
If you choose to connect to our sites using a social networking or similar service, such as Instagram, Pinterest, Twitter, Google or Facebook, we may receive and store authentication information from that service to enable you to log in. We may also receive other information that you may choose to share when you connect or are connected with these services. For example, if you use functionalities, like plugins or widgets or other available tools from others websites, platforms or networks in connection with our sites, including mobile applications to log into an account or to share content and images (for example, purchases or inspirations) and other content with others on social media, we will collect the information that you share with us, or that those social media platforms or networks share with us. Our use of that information is governed by this Privacy Policy. In addition, these services may collect information, such as the web pages you visited and IP addresses, and may set cookies to enable features to function properly. We are not responsible for the security or privacy of any information collected by these third parties. Your use of these service features is governed by the policies of the social media platform that provides them. Please review the privacy settings and available options on the various social media platforms to understand your choices about the information that is collected, shared, and protected on each social media platform. If you do not want information shared from or with your social media account or other users of a social media service, please do not connect your social media account with your account, participate in social sharing on the sites or otherwise share information via the functionalities.
We store your information in the United States. In addition, we may use or process your information in the United States or any other country in which we or our service providers operate. Because we operate with a technical infrastructure that is located in the United States, we may need to transfer your personal information to the United States for storage and as may be otherwise necessary, consistent with the terms of this Privacy Policy. Our use and storage of your information outside of the country in which you reside may subject your information to laws of other jurisdictions that may be different from the laws of the country in which you reside. You may choose not to access any site and may, with respect to your information, choose to exercise your rights under applicable data protection laws.
We may contact you if you have opted in to receive messages from us. If you no longer wish to receive messages, you may opt out of receiving these communications by changing your notification settings in your account or by opting out of a mobile messaging campaign, by unsubscribing via the opt-out link included in each e-mail, by otherwise following the instructions in the applicable technology. You may also manage some third party advertising preferences through third party opt-out and do-not-call programs. In addition, you may choose not to provide your location to us in connection with your use of our mobile applications by declining any prompt requesting location information and by customizing your mobile device settings to prevent sharing of location information.
This part of our privacy notice applies to consumers who reside in the State of California, Colorado, Connecticut, Utah, or Virginia.
We set forth the personal information we collect in the above section titled “Information Collection”. This information may contain the following categories of personal information collected in the last 12 months:
We obtain the above categories of personal information from a variety of sources. As outlined above in the section titled “Information Collection”, the sources from which we collect personal information include: (a) individuals with whom we or our service providers or business partners interact; (b) the devices used to access our sites, emails, or any content we make available; (c) emails, phone calls, or other communications between you and us; and (d) third party partners such as those named above in the section titled “Information Provided by Third Parties”; and others consistent with this Privacy Policy. For more information, please see the above section titled “Information Collection.”
We use the personal information we collect for our operational purposes, including all purposes notified to you in the above section titled “How We Use the Information that We Collect and Store”. In addition to the purposes described above for which we use personal information, we use personal information for the following business purposes:
We may also use the information we collect for our own or our service providers’ other operational purposes, purposes for which we provide you additional notice, or for purposes compatible with the context in which personal information was collected.
We process sensitive information only to perform services requested and reasonably expected by the consumer; to prevent, detect, and investigate security incidents; and for short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumer’s current interaction with Mohawk. Mohawk does not use or disclose sensitive personal information for purposes that, under applicable law, require us to offer consumers a “Right to Limit” the use or disclosure of sensitive personal information.
Within the last 12 months, we have disclosed the categories of personal information identified in the section entitled “Personal Information We Collect” for our business purposes. We list the categories of third parties to whom we may disclose personal information in the above section titled “How We Share Information”.
We do not sell personal information in exchange for monetary or other valuable consideration. We do not knowingly sell the personal information of consumers under 16 years of age.
If you are a resident of California, Colorado, Connecticut, Utah, or Virginia you may have one or more of the following rights related to your personal information. We will honor requests received to the extent required by applicable law and within the time provided by law.
As required or permitted under applicable law, please note that we may take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. We may limit our response to your exercise of the above rights as permitted under applicable law.
We will process your request within 45 days after receipt of a verifiable request, unless we notify you that we require additional time to respond, in which case we will respond within such additional period of time required by law. If your request involves us providing personal information to you, we may deliver the personal information to you through your account, if you maintain an account with Mohawk, or electronically or by mail at your option. If electronically, then we will deliver the information in a portable and, to the extent technically feasible, in a structured, commonly used, machine-readable format that allows you to transmit the information from one entity to another without hindrance.
You may designate an authorized agent to make a request on your behalf. You may make such a designation by providing the agent with written permission to act on your behalf. We will require the agent to provide proof of that written permission. As permitted by law, we may require you to verify your own identity in response to a request, even if you choose to use an agent.
To exercise any of these rights, you may contact us via [email protected] or as set forth in the below section titled “Contact Information”.
Subject to applicable law, we may not discriminate against you because of your exercise of any of the above rights, or any other rights under the applicable law, including by (a) denying you goods or services; (b) charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; or (c) providing you a different level or quality of goods or services for exercising your rights under the applicable law. We may, however, charge different prices or rates, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by your personal information.
This Notice of Financial Incentives applies to Mohawk Edge Rewards, MyMohawk Rewards, Quick Step Rewards and Dal-Tile Rewards (the “Programs”). We reserve the right to add financial incentives to this Notice of Financial Incentives and to terminate the Programs at any time at our sole discretion.
Your account receives points on qualifying purchases. Points are accumulated to get rewards that may be redeemed for discounts on future purchases. You may also register to receive coupons, and access insider content or personalized experiences.
Consumers can view the Programs’ full terms and conditions at www.mohawkedgerewards.com, www.mymohawkrewards.com, www.quicksteprewards.com and www.daltilerewards.com, respectively. The categories of personal information collected include:
Register for an account online at the respective web addresses provided in the “Material Terms” section above.
In our good faith calculation, we consider the value of consumer data collected through the Programs as the equivalent of relevant expenses related to the collection and retention of consumers’ personal information as part of the Programs. The financial incentive we offer to consumers through the Programs is reasonably related to the value of the consumer’s data.
You have the right to withdraw from the Programs at any time. Please note, withdrawing from the Programs will result in the loss of earned points and unredeemed rewards, and will also limit your ability to utilize the full suite of features available in the Programs. You may withdraw by contacting us via the channels listed in the “Contact Information” section below.
California Civil Code Section § 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident, you may ask us to refrain from sharing your personal information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us as set forth in the below section titled “Contact Information”.
Please note that our websites and mobile apps are not designed to respond to "do not track" requests from web browsers.
If you are not 16 or older, you are not authorized to use the sites. We do not solicit or knowingly collect any personal information from children, and we will delete any information later determined to be from a user younger than 16.
If you use assistive technology and the format of this Privacy Notice interferes with your ability to access information, please contact us as set forth in the below section titled “Contact Information”.
We reserve the right to change this Privacy Policy from time to time in our sole discretion. Changes will apply to all information that we possess, including your information already in our possession, unless prohibited by law. We will post changes in this Privacy Policy by posting the updated Privacy Policy on our sites and update the effective date at the end of this Privacy Policy. Your continued use of the sites indicates your agreement to the Privacy Policy as posted. You should periodically check the sites to review changes.
If you have any questions or concerns regarding this Privacy Policy, please call 800.241.4494 or write to us at the following address:
Mohawk Industries
160 South Industrial Blvd.
Calhoun, GA 30701
This Policy is effective January 1, 2023.